How Annabel made more sales AFTER we increased her prices
Annabel is an expert in ecology, land management and creating a happy, healthy and sustainable environment for horses. She knows all about managing mud, equine welfare, psychology and managing metabolic issues in horses.
When she came to me, Annabel was seriously undercharging for her knowledge, her skills and her consultations!
Clients weren’t booking in with her and she was worried if her business would ever be financially viable.
When I first told her to put her prices up, I could literally see the discomfort in her face.
She worried that she’d have even fewer enquiries.
When she did get enquiries, she’d end up solving all her client's problems in free consultations so they never ended up buying her services.
She now charges £100 more for her consultancy than she did when I met her.
Annabel now has extensive waiting lists to work with her, and is recognised at THE go to expert, not only just in the UK but is also gaining traction in the U.S.A too!
Annabel has invested in several of my 1-1 programmes and the results speak for themselves!
We gained clarity on her target audience and the transformation she delivers for her clients.
We worked on her messaging, so her clients felt seen, heard and connected to her message.
We worked on positioning her in the right places, to build credibility, authority and trust.