Confidently set your prices with the FREE cashflow forecasting tool

You're left still wondering what to charge, non the wiser.

But here's the thing... While it's helpful to know what other people charge, it's ultimately irrelevant. (Shein don't charge the same as Prada!)

Besides. Your operational costs as a new business are probably not the same as a competitor. If you offer livery/boarding at your stables and you just bought the land, chances are your mortgage alone will make your operational costs higher than a competitor who paid off their mortgage 10 years ago! If you've just built stables, an arena, bought new machinery to taken out a pricey insurance policy, you need to make sure what you charge balances out these costs.

To set your prices in a way that builds a successful business and allows you to earn a living, you need to calculate your operational costs.

The cashflow forecast tool allows you to do this easily.

On the first page, you input your personal expenses. How much do you need to pay your personal bills, feed your family and keep your house going?

On the second page, you input what you sell and how much you plan to sell it for (It could be equine massages at £70 it could be a full livery package at £600pcm)

On the last page, you enter your business costs. Hay, bedding, insurance, machinery, office supplies, website maintenance, bills, gas, electricity, water, wifi, accounting fees, professional memberships, staffing costs etc. That all goes in here.

Once you've entered all your costs, the sheet will show you your profit or loss, and help you make provisions for tax.